Stop The Brushing Battles

The Smilen is a countertop touchscreen that walks kids through a full brushing (and flossing) routine- every step, morning and night- so you never have to ask “Did you brush your teeth?” again.

The Smilen device on a bathroom countertop with Gary the Monster pointing at it.

Say Hello to Gary - Your Child’s New Brushing Buddy

Gary is the heart of The Smilen — guiding kids through every brush, celebrating every win, and showing up every single day until the habit sticks for good.

✓ Animated step-by-step brushing guide kids can actually follow

✓ Characters, points & streaks that gamify and make kids want to brush

✓ Built around dentist-recommended timing and technique

✓ No sensors, microphones, or cameras for your privacy

Sad little boy having his teeth brushed from his parent.

Parents, end the brushing struggle for good.

Mornings are rushed--Nights are exhausting—And brushing is a never-ending battle, especially when you receive that dental bill.

  • Kids think it’s boring.

  • Parents are tired of reminding.

  • Meanwhile, Americans spend over $500 a year, per child on dental care

How THE Smilen Works

Select Avatar

Kids wake up The Smilen with a tap and choose their brushing avatar for the session.

Follow Gary’s Lead

An animated Gary walks them through each step of brushing & flossing — front teeth, back teeth, tongue etc.

Finish Strong

Kids complete the routine and earn points, streaks, and rewards that keep them coming back tomorrow.

Fun For Kids

Kids engage directly with THE Smilen device through games, points, streaks and playful animations - turning brushing and flossing into something they look forward to every day.

The Smilen Gif walking through the points streaks etc.

Built For Real Bathroom Use

The Smilen is built with a rechargeable battery so you don’t take up your outlet space when you need it. We also made it drop proof and water resistant because we know accidents will happen.

Two boys using The Smilen in their bathroom.

Insight For Parents

Parents get peace of mind knowing brushing is happening consistently, without nagging or extra work. The Smilen fits naturally into daily routines and keeps track of habits so parents can check on progress.

Mom showcasing The Smilen to her two boys.
  • "We went from 20 minutes of begging to 2 minutes of excitement. My daughter literally runs to the bathroom now because she wants to see Gary. I can't believe brushing used to be our biggest battle every night."

    —Sarah M., Mom of two (Ages 4 & 6)

  • "My son has sensory issues and brushing was a nightmare for years. The Smilen gave him control and turned it into a game he actually looks forward to. We've had a 30-day streak and counting. Life-changing."

    —Marcus T., Dad of one (Age 5)

  • "I was skeptical at first, but after one week my kids were asking ME if they could brush. The gamification, the rewards, Gary — it all just works. Best parenting investment I've made this year."

    —Emily R., Mom of three (Ages 3, 5, & 7)

  • As a pediatric dentist, I see the consequences of inconsistent brushing every day. The Smilen is exactly what families need — it makes the routine fun while teaching proper technique. I'm recommending it to all my patients."

    —Dr. James Chen, Pediatric Dentist

Everything to Support Your First 30 Days

Every Smilen comes with the device and a free reward system to jumpstart healthy habits in 30 days.

The Smilen Device

This is the core product — a countertop touchscreen that guides kids through brushing and flossing, step by step, every morning and night.

✓ Interactive touchscreen with Gary animations

✓ Gamified rewards, points & streaks

✓ Dentist-guided brushing & flossing routines

✓ Rechargeable, drop-proof & water-resistant

The Smilen being featured on platform

First 30 days starter kit - Free

Everything you need to jumpstart the habit. Extra motivation to succeed = FREE if you buy now!

Image of Smilen Toothbrushes and Flossers

Toothbrushes & Flossers

Eco-friendly bamboo toothbrushes and flossers so kids can start brushing right away.

Image of Gary the blue monster and story book.

Gary the Plushy

A plush Gary and his storybook help kids form a positive emotional connection to dental hygiene.

Image of small wrist band, stars, stickers and key chain gift.

30 Day Reward Kit

Physical rewards and stickers for the first 30 days to build accomplishment and motivation.

Join the Movement — Back The Smilen on Kickstarter

Families everywhere are backing The Smilen. Get early-bird pricing and be part of the solution to eliminate Nightly Brushing Battles.