We Built This Because We Lived It
The Smilen started with four kids, one bathroom, and a nightly battle that never seemed to end.
From Brushing Battles to Brushing Wins
We adopted four children and quickly discovered that getting kids to brush their teeth — really brush, properly, every day — was one of the hardest parts of parenting.
We tried everything. Charts, stickers, timers, bribes. Some things worked for a week. Nothing stuck.
So we built The Smilen. A countertop touchscreen adventure game where Gary leads kids through the Tooth Kingdom every morning and night, catching Cavity Critters and brushing their way toward Enamel City. We made brushing the part of the day they actually look forward to.
We built it for our kids. Now we're sharing it with yours.
Our Mission
Our mission is to help kids build healthy habits that last a lifetime. We believe that when children feel confident, independent, and proud of what they’ve accomplished, everything changes. Fewer daily struggles, less stress for parents, and more moments that make families smile. That’s why we created The Smilen—to turn everyday routines into habits that build confidence, consistency, and a lifetime of healthy smiles.
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Kids First
Every decision starts with one question: will kids actually run to do this? The Tooth Kingdom is our answer — a game so good they brush because they want to, not because we ask.
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Parent Peace of Mind
No cameras. No microphones. No subscriptions required. Just a simple device that works.
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Dentist Approved
Gary guides every brushing zone in the correct order — front, back, tongue, floss — every single session. Built around dentist-recommended timing and technique, not just fun.