Tired of reminding?

Kids are running to brush and floss!

The SMILEN™ is a touchscreen adventure game that motivates your child to floss and brush - every morning and night. Get it for less than the cost of a dental visit.

Reserve My Spot — $99 How It Works

Free to reserve · Lock in $99 · First access before anyone else

A young girl brushing her teeth in a bright bathroom, smiling at a small square tooth-brushing toy standing on the sink. The toy has a cartoon monster face and a blue light glow around it.

Dentist Approved Method

Ages 3-12+

Rechargeable Battery

Gamified Rewards

No Cameras or Microphones

75+ Collectible Critters

The real problem $170 billion

is spent on dental care in the US every year.

Millions of parents struggle with reminders, arguments and frustration concerning their child's dental care.

The problem isn't that kids don't own toothbrushes. It's that they aren't motivated to use them consistently.

The SMILEN™ makes brushing and flossing an activity your kids look forward to.

Source: American Dental Association, Health Policy Institute

1

Start Your Adventure

Your child picks their avatar and meets Gary - their brushing buddy. You decide what activities (brush, floss, rinse) your child will do morning and night.

2

Brush and Floss to Advance

Gary guides every step of brushing, flossing and rinsing. Your child then advances forward through the SMILEN Kingdom, rescuing villages as they go.

3

Capture Cavity Critters™

Finish a session and a Cavity Critter appears — capture it, fill the Critter Album with over 75 unique and fun critters.

Child using The Smilen interactive brushing device with Gary on screen

Reserve My Spot — $99

Everything Your Kid Needs, Right on the Counter

The touchscreen device that makes brushing and flossing the best part of the day.

Meet Gary. Explore the Smilen Kingdom.

Gary motivates your child to build healthy habits for life — because the SMILEN Kingdom is counting on them.

Your kid's biggest fan

Meet Gary

Gary is our lovable monster. He guides every dental session, helps them catch cavity critters and celebrates as they progress through the game. Parents choose AM/PM activities

Flossing - demonstrates how to clean between each tooth.
Brushing - follows the dentist recommended two minute technique.
Rinsing - encourages proper rinsing with a 30 second timer.

The adventure game

The SMILEN Kingdom

The Kingdom has been overrun by Cavity Critters — and only your child can clean it up. Every dental session moves them one step closer to Enamel City, the gleaming capital at the heart of the kingdom.

15 Regions to explore

75+ Cavity Critters

450 Sessions to finish

4 Rarity tiers

Most brushing tools make the timer more fun. The Smilen™ makes the reason to brush more compelling. There's a difference — and kids feel it.

Reserve Early Access — $99

Free to reserve · Lock in $169 $99 · First access before anyone else

Everything to Start the Adventure

Every Smilen Device purchase comes with a reward pack to build upon the adventure

Limited Time Offer

The Smilen™ Device

$97 Special Pricing $167

The interactive touchscreen device that motivates your kids to brush and floss their teeth and lives on your bathroom counter.

Interactive touchscreen with Gary animations
The Smilen Kingdom adventure game — pre-loaded (15 regions, 75+ critters)
Dentist-guided brushing, flossing and rinsing routines
Up to 4 users per device
Toothbrushes, eco friendly flossers and book

Gary the Plushy

A plush Gary and his storybook help kids form a positive emotional connection to dental hygiene.

Mystery Cavity Critter Squishy

Every reward pack comes with one Cavity Critter Squishy that they can catch in the game as well.

Extra set of tooth brushes and flossers

Every reward pack comes with a second set of bamboo toothbrushes and Eco-friendly flossers.

One reward pack is included free with every Smilen during Early Access. Buying one Smilen for siblings to share? Add a pack for each kid so everyone gets their own Gary. After Early Access, the reward pack becomes a paid add-on.

Get Early Access — $99 Free to reserve · Lock in $169 $99 · First access before anyone else

Why we built The Smilen

Confidence That Starts with a Smile

Our mission is to end the daily battle over brushing by turning oral care into an adventure kids love — and to hand every child something bigger than clean teeth: the quiet pride of doing it themselves. When a child finishes their routine, they don't just have a fresher smile, they are building their self-esteem. That confidence follows them out of the bathroom and into their daily lives.

A Win They Own

Every completed brush is a small victory your child earned. Those wins stack into something real: "I did that myself."

A Fresh Start, Every Morning

A clean, fresh mouth is how your child will walk into the day feeling ready — a little taller and a little more sure of themselves.

Habits That Last a Lifetime

The SMILEN™ not only eliminates your frustration. It is helping them build habits that last a lifetime.

Frequently asked questions

How is this different from a regular toothbrush or timer?

Most tools just remind kids to brush—they don’t teach them how.

The Smilen actually guides your child step-by-step through the entire routine, including brushing different areas and flossing. With built-in coaching, animations, and rewards, kids don’t just brush—they learn how to do it correctly and consistently.

What age is The Smilen meant for?

The Smilen is designed for kids ages 3–10.

It’s built to guide younger children who are learning how to brush, while still being engaging enough to keep older kids consistent with their routine.

What if I have more than one child?

Great question—many families do!

Each device can support up to 4 users. You can also add an extra reward pack for each child so they can have their own toothbrushes, rewards, and experience without sharing. This helps keep each child engaged and motivated individually.

What are cavity critters?

Cavity Critters are the mischievous creatures that have overrun the Tooth Kingdom. Your child's mission is to catch all 75+ of them — Common, Rare, Sneaky, and Legendary. See if they can find the Legendary Bandit Critter.

Is it safe to use in the bathroom?

Yes. The Smilen is designed specifically for real bathroom use.

It’s water-resistant, durable, and rechargeable, so it can safely sit on your counter and handle everyday use around sinks and water.

How long does the Tooth Kingdom adventure last?

450 brush sessions across 15 regions — That's just over half a year if your child brushes day and night.

What if my child doesn't want to brush every day?

That's exactly what The Smilen is built to solve. Most kids resist brushing because it's boring — so we made it the opposite. Gary and the Tooth Kingdom give kids a reason to come back every morning and night: a new Critter to catch, a region to finish, an adventure that's theirs. The pull to brush comes from the game, not from nagging. And we built in a little grace, too — one honest slip won't erase a child's progress, because we know real life happens. Consistency is still the goal, but a single missed brush won't undo the habit they're building.

Does it record my child or collect any data?

No—The Smilen does not have any cameras or microphones.

We designed it with privacy in mind, so your child can use it safely without any recording or monitoring.

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